Each month Serviceplan Belgium creates a total of 8 posts in a suitable format for social media, especially Facebook.
The month starts with a video post featuring the vegetable of the month chosen by the client. The SoMe team creates the storyboard and forwards it to the creative team for internal production after having received the client’s approval.
Copys are created in both French and Dutch, and once the material is ready, Mediaplus handles the posting.
The same methodology is applied for the rest of the posts, including two monthly recipes, two “did you know” type posts, one top-topical and one fact or fable.
All posts are targeted to potential customers with a consideration objective.