Brands that arouse emotions and convey trust are the most valuable asset in the battle for consumers’ attention. We stand for creation that catches the eye, makes people sit up and touches their emotions. This is how we develop the components of recognizable brand communication across all digital channels.
When it comes to brand campaigning, we focus on authentic and relevant interaction between brands and people. Our aim is to enable brands to communicate their pledge clearly and coherently. Our team of strategists, designers, video producers and editors develop a unique look and feel with the perfect message for every campaign, always taking care to ensure that the brand remains recognizable regardless of the digital context.
When communicating with brands, customers and followers expect respectful and service-oriented exchange at eye level – and rapid processing of their query. In relation to this, community management makes a key contribution to a company’s reputation.
Our expert team ensures active and positive user dialog, offers follower management and first-level support and immediate support in case of crisis communication. After all, in order to provide credible crisis management when things go pear-shaped, an appropriate response on social media channels plays an inherent part in its success.
We also provide quality monitoring – we evaluate user comments and contributions to create reports with valuable insights for your future business strategy, enriched by insights gained through our Plan.Net Social Streams social listening tool.
Good stories have moved people throughout the ages. They convey emotions, transmit motivation and stay in the memory. But the way in which we tell stories is changing. With modern content marketing and digital storytelling, we find a direct route into the heads, and sometimes the hearts, of users.
We develop agile brand communication that actively brings users into contact with the brand. The content couldn’t be more different – on websites, blogs and social media platforms, in addition to native ads, influencer contributions and editorial collaborations. Nevertheless, all formats always pursue the same aim: to reach users all along the customer journey with brand-relevant storytelling. Based on persona definitions and target group analyses, we conceive and produce carefully customized content, the success of which can be measured against campaign objectives and brand confidence in equal measure.
The supreme discipline in customized contact with consumers continues to be dialog communication. No other means of communication enables personalized messages to be transmitted so efficiently.
We help you to maintain dialog with your target groups, develop existing customers and acquire potential new clients. Throughout the entire customer life cycle, we offer quotation communication, lead responses and purchase-accompanying cross-selling and upselling measures.
Personalization is no longer limited to mail or push communication. In light of this, we also assist you with the planning and implementation of customized communication on websites, social media and in display advertising.
What good is fantastic content is the user doesn’t see it? Target consumers right where they are – on their computer in the office, on their tablet on the sofa, on their smartphone on the go or at the point of sale. As a digital, full-service agency, we plan, devise and develop tailor-made, digital assets for use in various digital channels. We supply these as creative, high-quality solutions and guarantee that every asset designed is implemented, published and distributed in the relevant channels. Flanked by digital asset management, we are able to implement dynamic advertising creations.
We also assume the complete management of our customers’ digital assets in content management and CRM systems: upload, migration, naming, meta descriptions, tagging.
Influencer marketing is becoming a significant part of modern brand communication. Simultaneously, there is growing awareness that only targeted influencer campaigns that are perceived as authentic will offer real value to the advertising company.
As collaborative partners, we see influencers as a key element of communication strategies. We ensure they fit the creative and media-related context of your campaign, whether on YouTube, Instagram or other high-coverage platforms. Our specialized team offers an integrated service for brands and companies. We develop ideas and concepts and demonstrate our deep-rooted expertise when selecting influencers, addressing target groups and implementing the campaign. We also support you with reporting and success measurement. After all, only the data- and KPI-based management of your campaign will lead to measurable success.
You have ideas. You have something to say. You want to be heard. But how can this be done successfully in an age of breathless digitization, sudden maelstroms and dangerous fake news? Whether voluntarily or otherwise, previously successful, classic campaign approaches are being rediscovered in the cross-media transformation process.
When it comes to the Internet, how you present and express yourself matters more than ever. A sensible choice of channels for integrated communication plays a particularly significant role.
Both online and offline, we are a competent and reliable partner for governments, parties, associations and NGOs for the conception, planning and implementation of public and political campaigns.
We support your teams with the strategic planning of your campaigns with the aim of positioning your message in a convincing, successful way.
Social media marketing is the ideal addition to your performance marketing mix. We think about social media and social advertising from two perspectives. Firstly, brands can use them to extend their overall media concepts. Secondly, Facebook, Instagram, Twitter, YouTube and LinkedIn are perfect platforms for displaying target group-specific, mobilizing content.
We develop strategies and concepts tailored to your expectations and create platform-specific content and campaigns. We also manage social media channels for our customers round the clock. Through the use of our Plan.Net Social Stream social listening tool, we are able to align the messages on social networks in an even more targeted manner in accordance with evaluated user requirements. We also use creative and data-based advertising on social media to increase reach, ensuring an even more effective, engaging campaign.