Online comparison portals are increasing price transparency whilst consumer brand loyalty decreases. Beyond price wars, companies therefore find themselves under growing pressure to stand out from the competition. A decisive success factor in this is a coherent customer experience (CX). We help brands to translate their message into an emotional and conversion-optimized customer experience across all relevant digital touchpoints.
We offer a 360-degree customer experience strategy. We start by analyzing the actual requirements and intentions of the target group. Next, we create a customer journey map and use it to develop behavioral targets for each individual touchpoint. Finally, we design and implement our conceptual, organizational and technical strategy.
We put the user at the center of your sales strategy to enable a reproducible and comprehensive customer experience.
Far-reaching personalization is the key to relevant, emphatic and inspiring messages. The implementation of a successful personalization strategy is only possible with the help of a careful analysis of personal data, and ideally leads to a high-conversion customer experience.
We assist you in collecting and understanding data from customers and interested parties and show you how to use it to create real added value for everyone involved. In accordance with legal and data privacy requirements, we develop a customized strategy for you, starting with analysis all the way to the selection of the most efficient CRM and personalization measures in all relevant channels throughout the entire customer journey.
The timely and binding implementation of your measures is always an inherent part of our considerations during strategy development. After all, achieving the best possible results for the consumer is our passion.
Conversational interfaces, virtual and augmented reality, artificial intelligence – what still seemed like the distant future yesterday is often the global standard today.
Identifying relevant trends and developments and assessing their potential for the success of our customers is in our DNA. Our definition of innovation stretches from new technologies and social developments all the way to news and updates from advertising partners and publishers. All of our actions follow the core question of what can really help our customers in the long-term. Or better still, how can a budget become an investment in the future?
Building on our knowledge, we work together with you to develop specific implementation ideas and possible applications – from innovative, digital products and services to platforms. The key here is our passion for new things united with a suitable mix of creativity, technology, agile co-working and cutting-edge workshop design.